4 pro tips for hiring on social media

Sharing this great article I recently read for those of you who are hiring. 

Using social media to find top recruits

4-minute read

Technology has fundamentally altered the way candidates find and apply for work today.

LinkedIn, Facebook, Twitter and smaller social media platforms can help you identify great people sooner, position yourself as a talent magnet, and weed out people who don't fit with what you’re looking for.

Use business-focused sites

Business-focused social media sites such as LinkedIn and industry-specific online forums or bulletin boards can connect you to potential candidates whose intelligence, drive and experience make them likely to succeed in your organization. How do you identify these people?

• Join industry forums and regional business discussion groups. Follow online discussions, or start conversations of your own. You’ll connect with many smart, outgoing people who you can then arrange to meet offline.
• Many of these sites contain detailed resumes or descriptions of current activities. Use these databases as your own HR search engines. Want a CFO with big-firm experience, or a programmer who knows Apple apps? Instead of posting ads or hiring recruiters, you can now find and pitch to these experts directly.
• Even ads can be more effective with social media. Social sites let you reach the market you’re targeting. By purchasing specific demographics or keywords, you can target qualified candidates for a fraction of the cost of a traditional search.